Emails are a great way to keep your business audience informed about the latest happening. Mails can strike a balance between the success and failure of the business. If designed perfectly, no other tool can match up with the potential of an email. On the other hand, designing the same inaccurately can prove to be fatal for online promotion of the business. We know how much it counts to design an effective HTML template for your business. With this impressive tool, you can bring half of the success to your business.
The unimpressive thing associated with the mails is that the reader opens it just once. If the business owner fails to make his mark in this very first attempt, the subscriber is not likely to even look upon the same for a second time. Thus, email marketers have only one chance to impress their customers. Therefore, it is imperative for an email template to strike on a readers mind at the very first click. Here are some effective tips that can help you in the same. These tips are also useful to create responsive HTML email templates design, as this is the trend that is ruling the market this year.
- The layout consideration: Depending on the screen size, the layout of responsive emails changes. Thus, it is advised to put the content as a grid of movable parts as it will make sense for various layouts. It is always good to choose fonts that are clear and easy to read as well. It is also important to fit the elements of your message together in a nice layout design.
- Keep everything within 600px wide: If there is any thumb rule for designing email template, this is the one. A lot of studies have revealed web users’ reading habit and it it is found out that readers scan a mail rather than reading the whole text. Thus, that stuff on the left gets more attention than on the right. Therefore, ranging everything within 600px wide can arrange the content nicely to get noticed easily by the reader.
- Position the call to action on top: It is well known that a reader judges an email by reading the upper part only. Just by reading the upper portion, the reader decides about whether the content is worthy of their time. Thus, you have got little time to appeal the reader. Make sure you have put your best efforts to offer the chance to the reader to act immediately with a call to action button position at the top of the email.
- Repeat the CTA button: Besides putting your call to action button on the top only, position it somewhere down the line. The subscriber will not accept to scroll all over the top of the email just to take the action. Moreover, you have also made great efforts to design the button; hence, get the most out of it. A call to action at the end of the mail can be required thing for that elusive click.
- Plan for no image: The reader is not likely to get persuaded with the images only unless the content is descriptive enough to let the subscribed view the same. Images are not as critical as the headline and body of your email is. Thus, furnish more attention towards the content of the email rather than embedding images with every write up.
- Large call to action buttons: Prominent call to action button is critical. Make sure your call to action button stands out clearly and attracts the reader instantly. For this purpose, put a unique content over the CTA button. Today the mobile email consumption is surpassing the desktop view; therefore, it has become imperative to design large call to action buttons that are easy to view over mobile screen.
- Keep your message on the right track: Emails are sent to deliver specific messages. They should be used this way only. This clearly means that you put the content in limited word providing all the required information in that short write up only. Trying to put different topics in a single mail can result in a diluted response from the reader. Limit you mail with a single message or send another mail to deliver any other information.
- Make the navigation simpler for the subscriber: Website navigation does not require many clicks, but it takes a lot of space when navigated on a mobile screen. Responsive design can help to move navigation links to the bottom of the message easily. It is also good to incorporate the same with clear all to action buttons. These buttons should further be added with associated links so that the subscriber does not need to open every link in a new tab.
- Test the mail before sending it: The majority of people you are sending mails to is going to view the email on a mobile device. Thus, make sure the email is designed properly for a mobile device. The mail can be sent and tested before it is delivered finally to the targeted audience. Responsive mails will always respond to different platforms whether it is a mobile screen or a laptop. However, it is always good to test it once.
- Arrows for UX designs: Arrows under a message have the ability to attract users’ attention towards it and thus they are fundamental for UX design. The most important information in your mail can be arrowed to let it grab users’ attention at the very first glance.
Effective HTML email template design is the requirement today for promotion of business. It is an easy medium to get connected with the audience in no time. Methods briefed above can help you design effective templates.
Andrew Hudson is an experienced HTML email template designer at EmailChopper. He is involved in researching new methods to create effective templates. He is engaged in writing effective blogs to let users know the latest happening.