Website development is something that requires a great deal of hard work and dedication. You can’t simply hire a web designer and offload all your worries regarding the creation of a perfectly functional website.


As a client, you need to be an active participant when it comes to taking crucial decisions regarding the steps that need to be implemented for producing websites that look great and operate flawlessly. Well, today a majority of website owners believe that mere good looks will help their site in overpowering a majority of web portals available over the World Wide Web. This is a mere myth and the truth is that a lot needs to go into a web design for building a site that’s capable of standing out from the crowd. In this blog, I’ll be discussing about all these elements that play a pivotal role in boosting the overall quality of a web design.

Realizing the significance of visualization is vital

It’s an undeniable fact that a majority of internet users trust their sense of sight when it comes to choosing between a variety of websites. It’s the visual perception of a user that determines the total visitors’ count for a website. Whether it’s about the correct organization of web content or the accurate usage of typography, colors and grids; a perfect web design is the one which is able to connect with the audiences on an instant basis. Thus, it is absolutely essential for you to harmonize the visual atmosphere for your website, thereby conveying the business message to the targeted group of customers.

 Responsive web design isn’t the silver bullet

Although its true that the current world of technology expects you to build a website exclusively for the mobile users, overdoing it can ruin your business promotional strategy. Ensure not to keep responsive web design as your sole goal. This is simply because in the wake of creating a typical mobile-friendly website, you might be losing a majority of users who actually ditch mobile phones when it comes to accessing a wide range of websites. Around a whopping 72% of responsive websites are delivering the same number of bytes irrespective of the user’s screen size or internet speed. This has affected the user experience because not all mobile internet users would love waiting for loading of a website that’s simple and contains lesser number of pages.

It’s beneficial to understand how people read on the net


With a clear understanding of how people read on the web, it actually becomes convenient for you to choose the right strategy for designing the web pages as well as the entire website. Jakob Nielson, a renowned web reading behavior expert has summed up his findings by saying that people actually don’t read the entire content that’s been placed on your website. There simply skim and scan all the eye-catchy content and try gathering useful information from the same. In addition to this, the eye-tracking research studies conducted since the 1800’s reveal that reading isn’t a smooth process with just the eyes moving from left to right across a web page. A website visitor sweeps his/her eyes over the web text with some stoppages called fixations , followed by moving forward to an entirely next text.

Images need to be highly relevant, or else visitors would simply ignore them


As per different research studies, it has been found that web visitors pay close attention to the images that have been included within the web pages. That means, if you’ve placed the photographs of your product or real people; visitors would definitely like exploring your site more and more. Unlike this, visitors would simply ignore the “fluff” or irrelevant photographs and graphics that have been incorporated within the web pages.  Thus, I recommend you using only the information-carrying pictures in your website, ditching the “feel-good” ones. Also, make sure to include the <alt> tags for describing the different images. Doing this will prove beneficial for visitors who’re into the habit of exploring a website using the screen readers.

Websites are for using and not for a visual journey

As a web designer, you need to realize the fact that websites are created for people’s use and not merely for enjoying a smooth visual journey. Usability, user-centric design, user experience and user testing are some of the words and phrases that have been immensely used in web design projects. If you’re successful in developing a usable website, you’ve actually paved your way towards becoming the proud owner of a successful website. That means, if your website allows people to do what they want or find what they’ve came for, at a lightening speed, then you can rest assured that your motive behind building the website has been fulfilled. Well, a perfect web design isn’t an overnight task, it requires making important decisions and executing processes- things that can’t be simply handled in a meeting room. You need to indulge in prototyping, testing and iterating the web design for creating a better-performing website.

Final Thoughts

Internet users are always on a look out for websites that can help them gather useful information. If your website looks amazing, its not necessary that the targeted users would also like it. You need to focus on the site’s usability for ascertaining its popularity among the group of customers whom you intend to gather for your business.

Author Bio: Maria Mincey is a prolific writer, who brings to the table a quantum of knowledge around software development services. She works for Xicom Technologies, a offshore software development company which delivers most comprehensive web applications and solutions for different industry verticals.

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